The brief
Good Thing wanted its design philosophy to come through more clearly online. It also wanted a storefront and content plan that could support sales, email signups, and audience growth.
The idea
Make the objects easier to find and understand.
Use the storefront to explain what makes the products distinctive. Carry those stories into social content and collaborations with people who already care about design.
The work
Storefront refresh
Reworked the mobile homepage and navigation, set a consistent placement for headlines and buttons, and standardized the cart’s position.
Merchandising & search
Updated product metadata and search descriptions and developed a merchandising plan for the rest of the year.
Storytelling & partnerships
Defined social content pillars and branded hashtags, selected potential collaborators, and developed local partnerships including Supermoon Bakehouse.
The work, in view
The delivery
A clearer storefront and a plan for the stories around it.
The before-and-after screens show how the revised homepage and navigation made browsing more consistent across mobile and desktop.
Project credits
- Client
- Good Thing
- Project work
- Jasmine Yook