The brief
Sukoon Active needed a coordinated marketing plan for its activewear and sports hijabs. It had to sell through existing inventory and give the next collection a clear point of view.
The idea
Give each season a plan.
Pair short-term merchandising and promotion with a brand story that could carry into the next collection. Bring the website, ads, and email together around that plan.
The work
Storefront & promotions
Refreshed the site structure, repurposed existing creative, and planned merchandising and promotions for the current collection.
Paid social & email
Set a paid strategy for existing inventory and developed reusable email templates and a seasonal schedule.
Next collection
Defined the positioning, creative direction, and press strategy for the second-season launch.
The work, in view
The outcome
50% higher sales year over year.
Jazzyook’s project record reports a 50% year-over-year increase in sales during the work.
Project credits
- Client
- Sukoon Active
- Project work
- Jasmine Yook