The brief
Hashflow needed to explain what changed with Aggregator+ and introduce the product to traders in the Arbitrum ecosystem.
The idea
Give the product shift a story people could follow.
Build the launch around what Aggregator+ brought together: Hashflow’s request-for-quote model and routing across Arbitrum venues. Use a campaign mascot to connect the announcements, partner posts, and creative.
The work
Launch planning
Sequenced the announcement, launch, and follow-up across the website, newsletter, blog, and social channels.
Ecosystem partnerships
Coordinated marketing with the Arbitrum Foundation, Trader Joe, and Lighter, and oversaw the Arbitrum incentive campaign.
Creator campaign & creative
Ran a three-month program with ten Arbitrum trading creators and led the development and rollout of the alligator mascot.
The work, in view
The outcome
300K+ impressions across creator posts.
Jazzyook’s project record attributes more than 300,000 impressions to posts from the three-month creator campaign.
Project credits
- Client
- Hashflow
- Project work
- Jasmine Yook