The result
Launch week generated 1M+ impressions on owned content and 8K new followers. The launch also brought inbound interest from builders, partners, and ecosystem leaders.
The brief
Introduce SOAR to a crowded Solana launchpad market. Its model focused on long-term participation and token utility, so the brand needed to make a complex proposition clear and credible.
What we did
Brand and positioning. Clarified the company, launchpad, and token architecture. Positioned SOAR within Internet Capital Markets.
Launch content. Created launch visuals, educational content, and a messaging system for owned channels.
Founder voice. Developed founder-led communication and the “Capt Beef” persona to explain the product and its long-term vision.
Distribution. Activated 20+ KOLs alongside hundreds of micro-influencers for the launch.
From the client
“frequency put together a masterpiece on our brand vision, strategy, positioning, and most importantly our GTM at SOAR. We've received an incredible amount of love and compliments throughout the industry about the work she was responsible for. The BEST expense we've made.”
Tom Curry, CEO, SOAR
