The result
Brahaus was adopted across North America for Nike’s summer 2016 sports-bra launch. The concept combined a hands-on fitting experience with a digital campaign featuring women of different body sizes.
The brief
Modernize bra fitting and help women find the right performance bra for their body.
What we did
Research. Explored body positivity with target consumers, including Ashley Graham and Paloma Elsesser.
Experience concept. Developed Brahaus as a playful, interactive fitting experience and secured Nike HQ buy-in.
Launch support. Coordinated merchandising, samples, and influencer gifting for the launch.
Project details
Campaign: Nike Brahaus
Timeline: Summer 2016
In-store experience: Bandier, with a bra customization bar by NYC artist Baron von Fancy.
