The result
Instagram grew from roughly 6K to 15K followers in about five months. Growth came through organic content, influencer collaborations, PR, and live events.
The brief
Blackbird is a restaurant loyalty platform founded by Ben Leventhal. As it expanded, the team needed consistent content, local visibility, and a clearer path from discovery to app download and repeat use.
For a Web3-powered product, the story centered on food, restaurants, and people.
What we did
Social strategy. Set content pillars, posting cadence, and channel roles. Built influencer, PR, and restaurant partnership programs.
Content production. Wrote social copy, edited short-form video, created templates, and covered restaurant events. Hired and coordinated photographers and videographers.
City launches. Led content strategy for San Francisco and Charleston, using local restaurant stories and short-form video.
Conversion. Analyzed website traffic, mapped the download journey, and worked with engineering to address friction.
Retention. Ran geo-targeted push notifications and email programs, using behavioral signals to re-engage dormant users.
