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Undercote featured campaign

Undercote

Food & Beverages

Organic social and community management for Undercote, the bar beneath Cote in New York.

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The result

The following doubled in 10 months with no paid support. Engagement rate increased by 50% during the engagement.

The brief

Use social to share updates, introduce the drinks menu, and tell the story of Undercote’s terrarium-inspired space.

What we did

  • Social strategy. Set the tone of voice and managed communication with guests.

  • Content. Wrote monthly copy around priority drinks and captured live Instagram Stories.

  • Measurement. Tracked growth and engagement, and built a reporting process to inform future content.

Project details

Location: New York City

Scope: Social strategy, copy, live content, community management, and reporting.

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