The result
The supporting TikTok challenge, #CompleteMyLook, generated more than 5 billion views in four days.
The brief
Bring products going viral across fashion, beauty, and home into one shoppable destination. Internet Famous used social data and customer insights to guide the selection.
What we did
Product curation. Defined selection criteria and sourced products using social trends and data.
Creative direction. Developed the shop’s visual approach, including vertical video and a more playful look and feel.
Creator content. Briefed influencers on product-led content for the shop, Instagram, and Facebook.
Launch campaign. Managed influencer content and a custom song for the #CompleteMyLook TikTok challenge.
Project details
Project: Internet Famous
Scope: Launch strategy, product curation, creative direction, and influencer content.
