The result
The following grew organically from 17K to 27K in one year. Recurring series brought the restaurant’s people and community into the feed.
The brief
Show more of Cote than beautiful food photography. The social presence needed to introduce its team, menu, and beverage programs with the personality of the restaurant itself.
What we did
Social strategy. Set the tone of voice, posting schedule, and community-management approach.
Content production. Oversaw shoots and captured Instagram Stories and special events.
Recurring series. Built #MagnumMondays and #FanFridays, incorporating staff stories and guest-created content.
Measurement. Created reporting processes and a custom dashboard to inform the team’s next decisions.
Project details
Location: New York City
Scope: Social strategy, content production, community management, and reporting.
