The brief
Addressable combines on-chain and off-chain data, but was often understood as a marketing execution tool. The company needed to clarify its positioning and assess opportunities beyond Western markets.
What we did
Positioning. Shifted the narrative toward data and intelligence to better reflect the product.
Expansion. Mapped opportunities beyond Western markets for the company’s next phase of growth.
From the client
“frequency played a key role in elevating our marketing positioning toward data and intelligence-led narratives. She brings a rare level of senior marketing leadership and real-world experience to the crypto space.”
Asaf Nadler, COO, Addressable
Project details
Product: Web3 data and intelligence platform
Scope: Category positioning and market expansion.